Cut the Clutter: A Medicare Campaign
Health Plan Solution needed creative
to cut through Annual Enrollment Period noise and resonate with its inundated Medicare customer. We also needed
to produce this with an extremely small budget and timeframe.
I commissioned the production team
and together we screen wrote a commercial incorporating C Suite stakeholder feedback.
I cast our actors and co-directed the production, delivering a commercial on time and within budget.
I also designed digital assets to capture leads from our direct response spot and accompanying paid search efforts.