Since its founding in 1985, very little attention had been given to the expression of the SelectQuote brand. When the flagship division merged together with other insurance product lines underneath the SelectQuote umbrella, it was time for an update.
My team took on the task of reinvigorating the SelectQuote brand. I finessed the original SelectQuote logo and designed new divisional logos. I collaborated with other team members to define a system of new fonts, colors, and imagery for the new vision we had for our brand.