Role: Lead Designer
Each of the SelectQuote websites were at one point as visually dissimilar as the three business units themselves. As the individual divisions came together to form one company, the brand presence also needed to come together. Sites not only needed similar looks and feels, they needed similar architecture and better content.
I restructured the new sites' content and worked with a team of copywriters to execute that content using a more caring tone for our brand.
I designed fully responsive sites optimized for a variety of our user's popular screen sizes and managed a team of developers to execute those designs all the way through the push into production.